With these sequels, we aim to deepen audience relationship with the #UnboxingCaleg issue by becoming "The Ultimate Dank Memes Lord". What is a "Dank Memes" anyway? Well, if you are brave enough to venture into the deepest meme forum on Facebook, you'll eventually encounter various excessively and nonsensical viral videos that combine comedy and prank. And Millennials love them!
So, let’s use that formula to inject political communication that related to the 2019 Legislative Election!
From the past few months, there’s been a massive trend of prank videos in Instagram. It exhibits some people stare at a random window car during a traffic jam and comb their hair as if they are looking at a mirror. This type of prank is ridiculously viral and leads other random people to recreate the same thing. So, we do the same thing! One of our videos show a legislative candidate staring at someone's car. But as the car window slid down, it is revealed that the candidate was an ex-corruptor.
The decision of using an amateurish approach is to provides different content perspectives from the usual well-polished commercial that we used to consume. Surprisingly, this amateurish approach proved to be successful as it is psychologically more relatable to target audience themselves. The audiences responded the video well since we incorporate the nonsensical yet viral videos in Instagram.